Question: Question 2 The biggest and most important differences among the competitive strategies of different companies boil down to how they go about building a brand

Question

2

The biggest and most important differences among the competitive strategies of different companies boil down to

how they go about building a brand name image that buyers trust and whether they are a risk

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taker or riskavoider.

the kinds of actions companies take to improve their competitive assets and reduce their competitive liabilities.

whether a company's market target is broad or narrow and whether the company is pursuing a competitive advantage linked to low cost or differentiation.

the different ways the companies try to cope with the five competitive forces.

Question 2 The biggest and most important differences among the competitive

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