Question: Question 2 The different steps in the buying decision process are problem recognition, _________, alternatives analysis, purchase behavior, and post-purchase behavior. Group of answer choices

Question 2

The different steps in the buying decision process are problem recognition, _________, alternatives analysis, purchase behavior, and post-purchase behavior.

Group of answer choices

information search

problem solution

understanding

consumer analysis

Question 3

Firms follow a three-step process to conduct consumer analysis: determine demographic, psychological, and psychographic characteristics of their consumers; focus on their buying decision process; and develop consumer profiles based on ___________________.

Group of answer choices

demand drivers

problem recognition

marketing strategies

transactions data

Question 4

From a strategic marketing perspective, managers need to know what the _____________ are that influence demand of specific consumer segments.

Group of answer choices

consumer expectations

psychographics

demographics

demand drivers

Question 5

The two major demand drivers related to consumers are _________ and information.

Group of answer choices

occupation

expectations

income

education

Question 6

Firms that enjoy a high degree of ____________ not only experience repeat purchase but also increase the cost of entry for potential competitors.

Group of answer choices

differentiation

competitive intensity

brand equity

market presence

Question 7

The Five Forces Model includes rivalries among competitors, bargaining powers of buyers, bargaining power of suppliers, relative attraction of substitutes, and __________________.

Group of answer choices

competitive advantage

competitive intensity

threat of new entrants

market position

Question 8

In _____________________ there are no market barriers.

Group of answer choices

duopoly

a perfectly competitive market

an oligopoly

monopolistic competition

Question 9

________ refers to the data collected by others.

Group of answer choices

Disseminating information

Primary data

Secondary data

Competitive intelligence

Question 10

A firm with a global presence, for example, will be able to achieve high __________________ because of the increased size of the market.

Group of answer choices

market barriers

competitive intensity

economies of scale

ROI

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