Question: QUESTION 2 The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called environmental scanning. a

QUESTION

2

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called environmental scanning.

a SWOT analysis.

marketing intelligence.

organizational scanning.

significant trend analysis.

QUESTION 2 The process of continually acquiring information on events occurring

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