Question 2: This question is about an example about the mission statement of Microsoft (from our textbook) that we talked about in the class, as follows (40 points):

Our Mission

At Microsoft, we work to help people and businesses throughout the world realize their full potential.

Our Values As a company, and as individuals, we value:

Integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect.

We are committed to our customers and partners and have a passion for technology.

We take on big challenges, and pride ourselves on seeing them through. We hold ourselves accountable to our customers, shareholders, partners, and employees by honoring our commitments, providing results, and striving for the highest quality. Aguinis, Herman; Performance Management; ISBN 9781292024073, Publisher: Pearson Education, 2013, 3rd edition page 74

Now, in the following table, write Yes or No next whether the corresponding characteristics of an ideal mission and vision statements are present in the mission statement of Microsoft.

Statement	Ideal Characteristic Aguinis, Herman; Performance Management; ISBN 9781292024073, Publisher: Pearson Education, 2013, 3rd edition page 83	Is it present in Microsofts mission statement (Yes/No)?
Mission Statement	Basic product/service to be offered
	Primary markets or customer groups
	Unique benefits, features, and advantages of products/services
	Technology to be used in production or delivery
	Fundamental concern for survival through growth and profitability
	Managerial philosophy of the firm
	Public image sought by organization
	Self-concept of business adopted by employees and stockholders