QUESTION 2 - Understanding the Customer

Please add references.

2.1 Now that you understand your customer's demands and how your product will satisfy

them, you should look at various factors that influence their buying behaviour.

Examine any two factors of your customers' buying behaviour that will influence their

buying decision, based on your company's market offerings and your customers'

needs and demands.

NOTE: As you examine these two factors, remember to discuss consumer buyer

behaviour and not just focus on the factors that influence this behaviour.