Question $2$: Week $3-4,7$ marks, $40$ minutes

Refer to the same case study in Question $1.$

a$)$ Explain the main types of market intelligence, and the difference between tacit and

explicit knowledge in the case of Pillitteri Estates Winery's export to Vietnam. $(2$ marks:

describing the types of market intelligence and tacit$/$explicit in general $0\mathrm{.}4$ marks, applying all

those concepts to the case study $1\mathrm{.}6$ marks$)$

b$)$ Discuss the legal and ethical practices of collecting competitive intelligence that Pillitteri

Estates Winery should follow, and explain counter$-$intelligence for Pillitteri Estates Winery.

$1\mathrm{.}5$ marks: describing all the practices for competitive intelligence$/$counter intelligence in

general $0\mathrm{.}3$ marks, applying all those concepts to the case study $1\mathrm{.}2$ marks$)$

c$)$ Explain the purpose of a literature review for your research to export to Vietnam $(1$ mark$).$

Explain the three research designs, and which one you will use for this research $(2\mathrm{.}5$ marks$).$

$(3\mathrm{.}5$ marks: describing literature review and research designs in general $0\mathrm{.}7$ marks, applying

the literature review and research designs to the case study $2\mathrm{.}8$ marks$)$

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ANSWER

a$)$