Question 2 What is the difference between direct exporting and having a sales/marketing subsidiary in the overseas market? With examples, Identify the reasons why car manufacturers may adopt each of these entry modes. (No more than 2 pages). (10 Marks) Question 3 In a crisis, governments must switch from playing a facilitator role to a regulatory role. Discuss this statement in the context of a country's international tourism sector. (No more than 2 pages). (10 Marks) Question 4 Arguably, pricing is the most difficult element in the international marketing mix to manage. Do you agree with this statement? Which is the best international pricing policy for a company - market-based pricing or cost-plus pricing? Justify with examples (No more than 2 pages). (10 Marks) Question 5 When selecting a distributor for perishable food products, what are the critical factors that an international firm should consider? Consider the merits and challengers for a marketer in selecting a distributor that already handles a competitor's product. (No more than 2 pages). (10 Marks) Question 6 For global brands, embracing diversity and inclusion into their corporate culture and workplace is simply not enough. It is critical to extend this ethos on a business level starting with marketing. Explore each statement and illustrate with examples from global brands. (No more than 2 pages). (10 Marks)