Question $2$: When starting this program, we need to gain executive buy$-$in$.$ Where does that support come from?

Support for social selling initiatives should come from key company executives such as the CEO, CFO, and the vice president of sales. This makes sure the entire company is aligned and motivated.

Support for social selling initiatives should come from leaders of the marketing department. This ensures they are committed to the process and can carry out the details to the best of their ability.

Support for social selling initiatives should come from external consultants who will validate the social selling program. Their experience and expertise will ensure a smooth transition and training period.

Support for social selling initiatives should come from the culture at EcoGreen Packaging, fostering an environment where new initiatives are encouraged and employees are open to learning new processes and skills.