Question $2$: When utilizing TikTok as a marketing platform to market the Sleek brand, what is the most effective strategy to increase brand visibility and engagement and why?

Frequently engaging in popular challenges and trends relevant to fashion, because TikTok thrives on trends and challenges. Engaging with these, especially if they are relevant to the fashion industry, can significantly increase brand visibility and engagement, aligning with the platform's dynamic nature.

Posting long$-$form, detailed video content about the brand's history, because building a brand story and educating the consumer base about the history of the brand is the first step in building a brand following.

Limiting posts to once a month to avoid oversaturation, because studies show that TikTok users have advertisement fatigue due to the increasing advertising and promotion on the platform. Therefore, limiting posts to once a month would allow the Sleek product line to stand out.

Exclusively posting promotional content and advertisements, because the TikTok audience has a short attention span, therefore direct promotional and advertising posts are necessary to convey the message before users swipe to the next post.