Question: Question 2 With reference to the purchase of consumer electronics such as smartphones, (a) illustrate the steps of the buying decision process. (10 marks) (b)

Question 2 With reference to the purchase of

Question 2 With reference to the purchase of consumer electronics such as smartphones, (a) illustrate the steps of the buying decision process. (10 marks) (b) discuss the possible differences between tourists from outside Hong Kong (who can buy only on a one-day shopping tour) and local residents (who can buy at any time) in the buying process. (15 marks)

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