question 2 with those 2 tactics

4. 5. and be ready to ht. So click on Vermont in the Chuyu to see the statewide numbers. How mere statewide at the last count? Think of the me LYCIL UIT industries that are at the different stages, and be re defend your classification. ger restaurants. How do they pursue ind where do they offer their innovations? MINI-CASE ANALYZING TO FIND A PATH FORWARD Ronnie Scales had his heart set on an Internet consulting business specializing in SEO (Search optimization), which involves designing websites with characteristics that help them appear his in search result displays. Being on the first screen that people see can be worth a lot to a com selling on the web. Ronnie had a strong background, with a bachelor's degree in management information System (MIS) with a marketing minor from a university in his hometown of Dallas. He had worked in the uni versity's lab, and had done web design and SEO for campus organizations, local nonprofits, and a few students with online businesses. When he tried a perceptual map with cost and value benefits like expertise, his firm did not do well. After all, he was new to the industry so his experience was not as great as a lot of his competitors. Also, since SEO can be done remotely, he was competing with firmi in India and Eastern Europe who charged less than he did. He felt there had to be some advantage of being physically near to the customer, but he was not sure how to leverage it. What sort of tactics could he use to better position his SEO business for success in such a crowde industry? CASE DISCUSSION QUESTIONS 1. Considering the Porter model, from what sectors would Ronnie's competitors be coming? What kinds of threats do they pose to his business? 2. Pick two tactics from the list in Exhibit 73 and explain how they could be applied to Ronnie's business. Explain why you think those tactics would work 3. Industry experts say that SEO is an industry on the rise. What are the implications for Ronnie as he plans to run his business? Tul Walu w anticipate an increase or decrease over time? Why? 1. Entering new markets- make geographic expansions I Go global directly, by agents or by joint ventures Expand into neglected markets 2. mergers/alliances acquire/partner with competitors to reduce competition Flank your primary competitor by connecting with their competitors in other industries Tie up key supplies through alliances Obtain new technology/intellectual property Facilitate new market entry Seck protective legislation Seek favorable standards W E T