QUESTION $2$

Woolworths has been catering for the upper middle class and well$-$off folks in the country and value$-$oriented folks at the lower end of the market. In way it has broken perceptions of being only a "rich man's shop" while offering quality, value products and services to the growing aspining customers segment in the market.

Analyse and discuss how Woolworth Foods sets and manages both strategies in the consumer market, to both ends of the spectrum as market conditions have been evolving.