Question: Question 2 You are working as a brand manager for an automotive company. Discuss how consumers make decisions for this product category. Then, by referring

Question 2 You are working as a brand manager for

Question 2 You are working as a brand manager for an automotive company. Discuss how consumers make decisions for this product category. Then, by referring to brand communities, explain how brand communities can influence the decision-making process for this product category. [word limit 500 words, 50 marks] References

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