Question 20 (2 points)

Burger King is using ____ if they introduce a new type of veggie patty burger to a different international market.

Question 20 options:

A)	market development

B)	diversification

C)	market penetration

D)	product penetration

E)	product development

Georgia is a marketing manager at a new company. What can she use to determine her firms strengths, opportunities, weaknesses, and threats?

Question 23 options:

A)	SWOT analysis

B)	Business mission statement

C)	Business objectives

D)	Marketing plan

E)	Marketing strategy

Question 24 (2 points)

____ is a strategy of maintaining the existing product while selling to a new market.

Question 24 options:

A)	Product development

B)	Market penetration

C)	Diversification

D)	Market development

E)	Product penetration

Question 25 (2 points)

EnviClean sells an all-purpose cleaner that is environmentally-friendly at a premium price. Which of the following suggests that its customers will be willing to pay more for this cleaning product?

Question 25 options:

A)	Green marketing

B)	Sustainability

C)	Cause-related marketing

D)	Ethical decision-making

E)	Corporate social responsibility

Question 26 (2 points)

____ are the principles and values that govern conduct of an individual or group.

Question 26 options:

A)

Norms

B)

Morals

C)

Attitudes

D)

Virtues

E)

Ethics