Question 20 2 pts What is the basic premise of the brand resonance model? A strong brand appeals to the head, the heart, and the wallet. A great brand is not built by accident but by implicitly completing a series of logically linked steps. The true measure of the strength of a brand is the way consumers think, feel, and act about the brand. Marketers must take sole responsibility for designing and implementing the most effective brand-building programs possible. Question 21 2 pts Brand imagery is a way people think about a brand practically rather than abstractly. True False