QUESTION 20 The first step in the channel design process is to consider the availability of good intermediaries determine the tasks to be performed by the channel O determine channel design constraints define customer segments outline key channel alternatives QUESTION 21 Which statement is true? A finely-tuned market segmentation strategy is critical to success during the tornada phase of the product adoption life cycle. The central success factors for the tornado phase of technology adoption ife cycle are remarkably similar to the bowling alley phase Visionaries end up making the bulk of technology purchases in organizations. All are true Brand equity is the set of brand assets and liabilities linked to a brand that add or subtract from the value of the product