Question: QUESTION 20 There are four basic methods determining the promotional budget. Of these, which is not sound and illogical because it assumes promotion is a

QUESTION 20 There are four basic methods determining the promotional budget. Of these, which is not sound and illogical because it assumes promotion is a result of sales and not the reverse? A. objective and task B. percentage of sales C.available funds D. buildup method E. follow competition An ad for Campbell's soup is designed to persuade consumers to buy Campbell's brand soup rather than any other brand. This is an example of advertising. A. intensive B. primary demand C. selective demand D.indirect action E. pioneering Lawn and Garden magazine has a circulation of 1,200,000 and a full-page 4-color advertising cost of $8,000. What is the CPM of the publication? A. $6.67 B. $66.67 C. $15.00 D.$1.50 E. cannot be determined from information given

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