Question 201.5 pts

You do not need to evaluate secondary data as long as you know who collected the data.

Group of answer choices

True

False

Flag question: Question 21

Question 211.5 pts

Mixed mode surveys are easy to administer because they are more convenient for the survey respondent and are not as complex as other forms of quantitative data collection methods.

Group of answer choices

True

False

Flag question: Question 22

Question 221.5 pts

Which of the following is the most important step in the marketing research process?

Group of answer choices

Defining the research objectives

Defining the problem

Designing the data collection forms

Designing the sample size and plan

Analyzing the data

Flag question: Question 23

Question 231.5 pts

What type of research design is least appropriate for collecting consumer opinions about Airpods (wireless earphones) in a more informal and unstructured manner?

Group of answer choices

a. Causal

b. Exploratory

c. Descriptive

b and c

a and c

Flag question: Question 24

Question 241.5 pts

Which of the following is NOT a criteria for formulating research objectives?

Group of answer choices

Who do I need to collect information from?

What information do I need to collect?

How am I going to measure the information?

What format am I going to use to collect the information?

How much money do I need to conduct the research project?