Question 21 (1 point) Competitor intelligence can be collected only from people outside the company from monitoring the company's own website only from official corporate documents from suppliers, resellers, and customers O only from internal sources lled Question 20 (1 point) Saved Wendy's restaurant came out with a new hamburger and released it in two different cities with two different price points. Marketers at Wendy's then analyzed the different levels of purchase made at the two different price points, planning on using the information to set a nationwide price for the new offering. This is an example of experimental research observational research descriptive research survey research ethnographic research Question 22 (1 point) Making more sales to current customers without changing a firm's products is called market penetration market attractiveness market growth market development product development marketing today? Question 23 (1 point) Which of the following is an accurate description of modern marketing today? Marketing is used by for-profit organizations only. Selling and advertising are synonymous with marketing. Marketing is the creation of products for customers. Marketing is managing profitable customer relationships. Marketing involves satisfying producers' needs first. Question 24 (1 point) According to the simple five-step model of the marketing process, a company needs to before designing a customer-driven marketing strategy. use customer relationship management to create full partnerships with key customers build profitable relationships with customers construct key components of a marketing program determine how to deliver superior value understand the marketplace and customer needs and wants Question 24 (1 point) According to the simple five-step model of the marketing process, a company needs to before designing a customer-driven marketing strategy. use customer relationship management to create full partnerships with key customers build profitable relationships with customers O construct key components of a marketing program O determine how to deliver superior value understand the marketplace and customer needs and wants Question 25 (1 point) Selecting which segments of a population of customers to serve is called customization choosing a value proposition positioning target marketing market segmentation Question 26 (1 point) The "product" concept says that a company should market only those products with high customer appeal make promoting products the top priority O devote its energy to making continuous product improvements improve marketing of its best products focus on the target market and make products that meet those customers' demands Question 27 (1 point) The societal marketing concept seeks to establish a balance between consumer short-run wants and consumer immediate health short-run ethics short-run costs and profits value propositions long-run welfare Question 28 (1 point) In the four Ps of the marketing mix: "Design, package, brand name and quality fall under the following category product promotion place price position tort by . Question 29 (1 point) Starbucks has introduced quite a few new stores to a current area, this effort by Starbucks management is an example of market penetration product adaptation market development product development diversification into Question 30 (1 point) In societal marketing, the ideal goal for companies is to turn all of their products into ones. salutary ones durable ones pleasing ones serviceable ones desirable ones inting intelligence