Question 21

 A laboratory experiment   is an example of which tye of marketing research?

 

	A.	concrete
	B.	causal
	C.	explanatory
	D.	exploratory
	E.	descriptive

Question 22

Two main constraints of marketing research are _____________.

 

	A.	research type and the number of researchers
	B.	time and budget
	C.	sample and methodology
	D.	potential findings and value
	E.	exploratory research and causal research

Question 23

A shirt firm set a price level which is lower than the production cost. This is an example of..........

 

	A.	Bundling
	B.	Price elasticity
	C.	Price discrimination
	D.	Dumping
	E.	Selective marketing

Question 24

Compared to the other foreign market entry modes, exporting can be considered as one of the riskiest entry modes.     

 

 True

 False

Question 25

Brand Electronics' marketing manager would like to know about the typical consumer who purchases handheld computers. He begins by searching online and in databases for this information, but soon discovers that a product is too new for the sources to be of help. In this instance he will need ________ data to solve his research problem.

 

	A.	experimental
	B.	subjective
	C.	secondary
	D.	primary
	E.	governmental

Question 26

Boomerang Inc. is trying to understand differences in income levels across different New Jersey townships. To get a better idea, he acquired census data that indicates the household income by zip code. Boomerang Inc.  is using ________ data for his research.

Group of answer choices

 

	A.	Conventional
	B.	Primary
	C.	Secondary
	D.	Causal
	E.	Explatory

Question 27

A marketing manager is considering a new advertising campaign for Guzzle Beverages. She purchases six months of scanner data for Cruncheez Snack Foods, a company that recently ran a similar campaign. She wants to use this information to determine the campaign's effectiveness before implementing it for Guzzle. In this case, the marketing manager is using ________ to collect the needed information for research.

 

	A.	behavioral data
	B.	observational data
	C.	mechanical observation
	D.	secondary data
	E.	unstructured interviews

Question 28

Secondary data tends to be more expensive than primary data.

 

 True

 False

Question 29

Retaining an existing customer is costlier than acquiring an a new customer.

 

 

 True

 False

Question 30

Strengths and Weaknesses are external.

 

 True

 False