QUESTION 22 1 points Save Answer Toyota developed the Scion line of autos for a young driver's market and Johnson and Johnson focused on the adult market for "baby" products. These are examples of: 1. Integrating the markets 2. Targeting the markets 3. Converting the markets 4. Empirically managing the markets QUESTION 23 1 points Save Answer Differentiating a market helps businesses for all but one of the reasons below: O 1. Companies that differentiate products end up with lower overall share of the market O 2. Differentiating allows companies to reposition products to higher-value market segments 3. Differentiating the markets offers the consumer more opportunities to be "delighted" QUESTION 24 1 points Save Answer As discussed in class, Singapore Airlines differentiated its product by: 1. Offering superior passenger service compared to what other airlines provided 2. Providing lowest cost airline services 3. Promoting tourism to Singapore with cut rate hotels and inexpensive flights 4. Using auctions to price and sell international tickets QUESTION 25 1 points Save Answer As discussed in class, Fresh Direct's marketing strategy to sell and deliver groceries directly to the customer is an example of: 1. Product extension 2. Product Placement O 3. Channel differentiation 4. Market segmentation