Question 22 (2 points)

Repeated ad showings . . .

Question 22 options:

	Are important because many consumers don't pay attention
	Can grow tedious if shown too often in a short period of time
	Can reach a point of diminishing returns if overdone
	All of the above

Question 23 (2 points)

Wellsurance is a complicated health insurance product. If you were the brand manager for Wellsurance and wanted to follow the latest research on source effects, who would make the best spokesperson for your product?

Question 23 options:

	An ordinary consumer
	A famous physician such as Dr. Phil
	A sports star such as Lebron James
	None of the above

Question 24 (2 points)

Pepsi has occasionally run advertisements that compare Pepsi directly to Coke, showing actual Coke bottles and calling Coke by its name in the ads. The ads have been effective to boost Pepsi sales. These ads would probably be LESS effective if

Question 24 options:

	Pepsi was the dominant brand
	Pepsi was already preferred by most consumers
	Both of the above would make the ads less effective

Question 25 (2 points)

Extensive problem solving is common in the following types of purchases, EXCEPT

Question 25 options:

	Rarely purchased items
	Inexpensive items
	Unfamiliar items
	High involvement items