QUESTION 22 This is NOT one of the key elements of a compelling story in crowdfunding A. The storm (ie., the problem) B. The rainbow (ie, the solution). The journey (ie the marketing channel). D. The pot of gold (ie the benefit to the customer). QUESTION 23 Why could a crowdfunding campaign be a milestone for an investor? You think that you'll put some stuff together, put this campaign online and people will A back it. We quickly learned that there are months and months of planning that occur well before launching a campaign." So, it didn't make sense to set a goal of $100,000 or $300,000 and say that we weren't B going to deliver any product if we didn't reach our goal. That wasn't the goal of the campaign. So, we wanted a goal that would be achievable." "It will help us learn what people are looking for, how much interest there is, how many C people signed up, how many people wait and how many people came and went without ordering You can't be the expert at everything, so it's better to hire someone who is an expert D rather than spending so much of your time trying to figure out how to become the expert at every little thing 0 QUESTION 24 Which does NOT belong to crowdfunding models? A Good-cause crowdfunding B Pre-order crowdfunding C Supplier crowdfunding OD Rewards-based crowdfunding 0.41 QUESTION 25 In a Ted talk Derek Sivers suggests that the tipping point of starting a movement is A "A leader needs the guts to stand out and be ridiculed OB The first follower with a crucial role he's going to show everyone else how to follow" c "Here come two more people, and immediately after three more people Now we've got momentum All of those that prefer to stick with the crowd because eventually they would be ridiculed for not joining in Click Save and submit to save and submit. Click Save All Answers to save all answers Save All Answers