QUESTION 23 1 points Save Answer The two most frequently reported reasons for brands to use social media are: to increase brand awareness and generate sales/leads. to engage consumers and build a community to increase the web traffic and the brand audience. to improve search rankings and gather customer intelligence QUESTION 24 1 points Sve refer to individuals who have expressed interest in a company's product or service in some way or form or those who provided contact information Prospects Clients Customers Leads QUESTION 25 1 points Save Anne Which of the following is NOT one of effective ways to generate leads? offering free shipping encouraging subscriptions to newsletters running a contest or sweepstakes hosting an event, workshop or webinar with a sign-up form