QUESTION 23 10 points Read the case study information below and answer the questions that follow. LE SPORTIF HEALTH AND SPORTS CLUB TI Le Sportif is a health and sports club located in Paris. The club has performed we over the last two years but now faces competition from two club Wellness and Glides, which have just opened. Wellness has been particularly successful and has attracted a number of customers from Le Sportif 10 13 10 22 23 Le Sportit is a health and sports club lotte Paris. To has performed wer over the last two years but now faces compaction from two cubs, Wellness and lica, which havet opened, Welness has been particularly successful and attracted a number of customers from Le Sport The management of te Sportif conducted some extensive market research to find out more information about the custom Thayin damarlanayes and a series of focus groups to find our customer won i Sportif and a questionnate to provide them with more precise data about the way customers used their cus Le Sportif has responded positively to market research by adopting the flowing strategies Slowroducing family membeli che Introducing a range of famly based classes to encourage health and fitness Opening coffee shop The management of Le Sportif believe that the new customer orientated approach, which argithualth and fitness for the whole family will give the dub aunque selling point and natit stand out from the competition 1. Explain the way focus groups could have been used to provide Le Sportif wth market research information marks 2. Differentiate between qualitative and quantitative market research as per the case marks] 2. Evaluate the advantages and disadvantages of Le Sportif ting market research to guide its new strategy of targeting the family market marks! QUESTION 23 10 points Read the case study information below and answer the questions that follow. LE SPORTIF HEALTH AND SPORTS CLUB TI Le Sportif is a health and sports club located in Paris. The club has performed we over the last two years but now faces competition from two club Wellness and Glides, which have just opened. Wellness has been particularly successful and has attracted a number of customers from Le Sportif 10 13 10 22 23 Le Sportit is a health and sports club lotte Paris. To has performed wer over the last two years but now faces compaction from two cubs, Wellness and lica, which havet opened, Welness has been particularly successful and attracted a number of customers from Le Sport The management of te Sportif conducted some extensive market research to find out more information about the custom Thayin damarlanayes and a series of focus groups to find our customer won i Sportif and a questionnate to provide them with more precise data about the way customers used their cus Le Sportif has responded positively to market research by adopting the flowing strategies Slowroducing family membeli che Introducing a range of famly based classes to encourage health and fitness Opening coffee shop The management of Le Sportif believe that the new customer orientated approach, which argithualth and fitness for the whole family will give the dub aunque selling point and natit stand out from the competition 1. Explain the way focus groups could have been used to provide Le Sportif wth market research information marks 2. Differentiate between qualitative and quantitative market research as per the case marks] 2. Evaluate the advantages and disadvantages of Le Sportif ting market research to guide its new strategy of targeting the family market marks