Question 23 3 pts All statistical techniques used to generate forecasts require _and rely on the assumption that the future will repeat the past. The key to good forecasting is to minimize by utilizing a forecasting technique that best fits the nature of the data. Accurate Data, Forecast Error Accurate Data, Forecasting Cost Approximate data, Forecast Error Forecast Error, Accurate Data Question 24 3 pts Activity-Based Costing (ABC) and Cost-to-Serve (CTS) model are used to do as part of implementation of CRM process Develop and Execute the Best Processes to improve Customer Expectations Measure Performance and Continuously Improve Identify the Product/Service Package for Each Customer Segment Segment the Customer Base by Profitability 3 pts Question 25