Question 23 (Mandatory) (3.4 points) In order to begin an action plan, what must a marketer know first? a) the campaign deadline date, any date conflicts, and the people's time limitations and availabilities b) the budget, the accounting method, and the fiscal reporting template c) the IMC tools and methods the campaign will be using Question 24 (Mandatory) (3.3 points) What is one of the major factors for success with a marketing campaign? a) spending a large amount of time on creating a message b) having a clear and consistent message Oc) creating a message that is a broad market message