QUESTION 23

1. The different prices service marketers charge during different times or days in order to stimulate demand during slow periods and hopefully, smooth out demand for the service is known as:

   		upscale pricing.
   		off-peak pricing.
   		every-day-low pricing.
   		odd pricing.

2. QUESTION 31

3. After analyzing current trends in the market, Stage Cinemas, a multiplex, increased its number of movie screens to keep up with the increasing demand and population growth. However, due to the superficial nature of its analysis, it failed to focus on the needs, tastes, and preferences of the public. This indicates that the firm had:

   		a lack of strong competition.
   		no obsolescence.
   		noncreative management.
   		a limited view of marketing.

4. QUESTION 33

5. Alice Inc., an American firm, signed a contract with an Indian retailer to sell its latest range of furniture. Due to wrong analysis about the buying power and preferences of the Indian population, the furniture was priced high, consequently leading to low sales. From this scenario, we can infer that Alice Inc. did not succeed due to the _____ existing in India.

   		political conditions
   		legal conditions
   		cultural conditions
   		economic conditions

6. QUESTION 36

7. In the context of relationship marketing, the notion of clients differs from customers in that clients:

   		are statistics with their needs being reflected in market summaries.
   		are served as part of a large mass of people.
   		have no strong reason to feel loyalty to a service provider.
   		are served by a trained professional who has been assigned to them.