QUESTION 24 Customer value is best understood as: a. The purchasing power that customers benefit from a certain product. b. The gained benefits, both monetary and nonmonetary, that customers receive from a product. c. The degree of consumer confidence that customers benefit from the purchasing process. d. The level of customer service that customers obtain from a company. e. The customer relationship shared between a company and its stakeholders. QUESTION 25 Because global companies see the world as one single market. They raise capital, obtain components and materials, and manufactures and markets its goods a. At the local market. b. In the lowest-cost country near c. In each country in which it does business O d. In the lowest-cost country on each continent e. Anywhere that can do the best job