Question 25 (2 points)

During the creative brief development process, Snickers uncovered the idea that consumers don't act like themselves when they are hungry. This idea turned into a famous ad campaign that uses the slogan "You're not yourself when you're hungry". In this instance, what did Snickers discover that made this campaign so successful?

Question 25 options:

	A consumer insight
	An advertising objective
	A key demographic
	An observable fact