Question 25 (2 points) Long-term relationships with profitable customers is the key objective of personal selling customer relationship management. production oriented firms. distribution channels. Question 26 (2 points) in a product class and Any group of people w as individuals or as organizations, have needs for produ who have the ability, willingness, and authority to buy such products is a(n): market. undifferentiated market. segmented market. market variable. Question 27 (2 points) Apple has been successful by anticipating what consumers will want in new technological advances, convenience, and ease of use. The introduction of the iPad was an example of a for Apple, something that an organization does extremely well and may give a company an advantage over its competition. benchmark core competency strategic vision sustainable competitive advantage Question 28 (2 points) Peet's will spend $500,000 marketing its newest latte drink. It expects to sell 1 million of these lattes over the next year. These 1 million lattes are a for Peet's. sales forecast regression analysis cycle analysis buildup approach Question 29 (2 points) Marketing analytics of data about the age, income, ethnicity, gender, and educational level of people in the target market, their preferences for product features, their attitudes toward competitors' products, and the frequency with which they use a product can help marketing managers. decide whether to sell the product in stores or online. decide how to promote the product design and develop a product. develop a marketing mix. Question 30 (2 points) Jahleel Shaheed is in the process of creating, pricing, distributing, and promoting a new app to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment. Jahleel is engaging in: advertising. marketing selling. target marketing