Question 25

The revenue generated from a single transaction is known as:

Select one:

a. Channel production

b. Channel contribution

c. Revenue contribution

d. Channel distribution

Question 26

What will be the typical case in an auction when the price bid for the item being sold is very low?

Select one:

a. the number of potential bidders will decline

b. potential bidders will increase as price increases

c. the number of potential bidders will be high

d. the number of potential bidders will be low

Question 27

Which of the following are SWOT developing strategies:

i. Strengths and Opportunities (SO) strategies

ii. Strengths and Threats (ST) strategies

iii. Weaknesses and Opportunities (WO) strategies

iv. Weaknesses and Threat (WT) strategies

Select one:

a. i and iii only

b. i, ii, and iii only

c. All of the above

d. i and ii only

Question 28

Which of the following is a developing strategy pairing Weaknesses with Opportunities?

Select one:

a. Implement training to improve customer service

b. Utilise new PR opportunities to overcome past poor reputation

c. Seek out new markets

d. Dismiss poorly performing staff

Question 29

Which of the following is a developing strategy pairing Weaknesses with Threats?

Select one:

a. Add new destinations

b. Renovate facilities, add or change amenities

c. Enhance image

d. Contract operations by closing a portion of the facility in the off-season

Question 30

Which of the following is correct definition of value:

Select one:

a. Perceived benefit plus price

b. Value proposition plus price

c. Value proposition minus price

d. Perceived benefit minus price

Question 31

Which of the following is NOT a category of demand generators:

Select one:

a. Cultural/ historical heritage

b. Natural settings

c. Olympic Games

d. Commercial demand generators

Question 32

Which of the following is NOT a model of IDS:

Select one:

a. Transparent site

b. Referral site

c. Merchant model

d. Auction sites