Question 26 (Mandatory) (1 point) Developing and performing marketing activities across national boundaries is called a) world marketing. b) international marketing. c) customized marketing. d) globalized marketing. Question 27 (Mandatory) (1 point) Scenario 9.1 Use the following to answer the questions. The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into its website. It knows how to appeal to all types of consumers and utilize the full potential of digital media. The Disney website immediately catches your attention with sights and sounds that come alive. Not only can you catch a glimpse of an upcoming movie, but it also connects you with your favorite characters from movies past. The website offers age-appropriate games and activities, including the ability to create a fairy-tale cottage. The Disney Parks have their own links, of course, along with Radio Disney, the Disney Store, family vacation packages, and an educator's corner. An adult or child can enjoy navigating through the electronic marketing of Disney. Refer to Scenario 9.1. The Disney website is missing because the website does not offer the opportunity for customers to directly communicate with Disney employees. Customers cannot express their needs and wants directly to the company. a) interactivity b) connectivity c) Accessibility d) addressability Question 28 (Mandatory) (1 point) When Liv goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a specific type of calculator. With regards to the calculator, at which stage of the consumer buying decision process is Liv? a) Evaluation of alternatives b) Information search C) Purchase d) Problem recognition Question 29 (Mandatory) (1 point) The five major stages of the consumer buying decision process, in order, are problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation. b) information search, evaluation of alternatives, purchase, trial adoption period, and postpurchase evaluation. c) problem recognition, information search, evaluation of alternatives, postpurchase evaluation, and purchase. d) information search, establishment of product criteria, evaluation of alternatives, purchase, and postpurchase evaluation