QUESTION 26 The first step in setting up a media relations effort is to: O A Create output objectives 0.8. Do your research - becoming familiar with what news reporters, producers, editors and blogger cover, and learning what media your publica think we credible O C. Meature outcomes OD Start to putch reporters QUESTION 27 What does it mean to "pitch a story to the media? O A Provide new worthy facts to interest a journalistin covering a particular tople O . Ton reporters an idea about a competitor to give your client a competitive advantage O c. Send the media a link to a story on your client's boite OD. Send the media a completed article to drop in the newspaper QUESTION 28 What should never be in a press release? O A General background about the client that includes a website address O B. Advertising copy that is promotional in nature O The who, what, where, when and why of the topic OD. Factual quotes from leaders in the company organization QUESTION 29 In reference to PESO, a media release is considered O Shared media 3. Owned media O Paid media Do. Earned media QUESTION 30 Why do public relations people use press releases? O A To give journalists bylines so they get promoted OB. To persuade people to buy the product or service OC To interest journalists in covering a story O D. To sell to customers QUESTION 31 The dateline in a media release contains O A The city and state in which the company client is located headquartered now a. Both C and D o c The date the media release is distributed As o The date of the event that is promoted in the media release O E Both A and B 10. The city and state in which the company client was founded QUESTION 32