Question: QUESTION 27 Consumers are likely to be more sensitive to the price of a product or service when: the consumer is aware of substitutes 0

QUESTION 27 Consumers are likely to be more sensitive to the price of a product or service when: the consumer is aware of substitutes 0 it's difficult to weigh competing offers 0 C. the consumer pays a portion of the cost, as in many healthcare programs higher prices signal higher quality gher prices sin Od a substantial investment has already been made in the product or service e

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