Question 27

Your manager has tasked you with improving the company's ranking in search engines. You decide that the best way to do this is to create content that will make other websites link to your company's site. Your strategy is based on improving

		Authority
		Meta tags
		Relevance
		Paid search
		Paid search

Question 25

Which of the following statements about economic value to the customers (EVC) is FALSE?

		EVC is the maximum price that a customer should be willing to pay for a product.
		EVC is calculated as the total life cycle cost or cost of ownership over the entire life of a product.
		A firm generally charges less than EVC in order to provide some incentive to the customer to switch.
		When comparing two products, it is important to compare them on the same time frame.
		Any two customers will derive the same EVC for the same product.

2 points

Question 22

Compared to consumer marketing managers, B2B (business-to-business) product managers spend less time on:

		Product design
		Product development
		Tracking product applications
		Advertising and promotion