Question: Question 28 1 pts Target decides to open stores in the United Kingdom, a country that Target has never entered before. In doing so, the

Question 28 1 pts Target decides to open stores

Question 28 1 pts Target decides to open stores in the United Kingdom, a country that Target has never entered before. In doing so, the company has done a risk assessment and must also understand characteristics of British shoppers. Target discovers that Brits and Americans differ in their lifestyle characteristics, needs and buying behavior, and therefore require different product offerings and different promotions. However, the company feels that it can keep the Target brand name for reasons of brand equity. Which of the following is/are Target engaging in (select all that apply)? Psychographic segmentation Geographic segmentation Business analysis Intermarket segmentation Multibranding

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