Question 28

The Societal Marketing Concept ______________________________.

a) Is difficult to find in most organization's web pages.

b) is the basis for win-loss strategies in customer relations.

c) is based on natural societal law

d) states that the company must deliver satisfaction while also being concerned about societal well-being

e) is formed in individual customer's minds, based on their impressions of the organization.

Question 29

Which of the following actions would not help a company minimize the likelihood and impact of crises? Four of the following answers are right. One answer is wrong. You want the wrong answer.

a) monitor threats and anticipate crises.

b) provide reward structures that encourage ethical behavior by your employees.

c) allocate resources to set up a crisis management team.

d) limit access to the media in a crisis and keep as much information as possible from getting out to minimize the impact of the crisis.

e) provide value for your customers and behave ethically in the company's relationships with partners and the community in general.