Question 29 (1 point)

John attends meditation classes. He believes that meditation will help him maintain a happy, satisfied outlook on life. John meditates to primarily boost his confidence. Which of the following needs is met by attending such classes?

Question 29 options:

	Esteem needs
	Physiological needs
	Safety needs
	Functional needs
	Social needs

Question 30 (1 point)

A hockey equipment manufacturing company is endorsed by NHL superstars. Therefore, ice hockey fans tend to buy hockey equipment from this company. Which of the following social factors is affecting the decision-making process of the hockey fans?

Question 30 options:

	The reference group
	The affective component of their attitude
	The purchase situation
	Their culture
	The behavioural component of their attitude

Question 31 (1 point)

Jeff is a football player. He wants to join a college that provides scholarships to football players and better facilities for athletes. He also checks the fees and dorm facilities of each of these colleges. Jeff devotes considerable time and effort to analyzing his alternatives. He finally settles on the school that best matches his criteria. This is an example of:

Question 31 options:

	an internal locus of control
	extended problem solving
	an external locus of control
	ritual consumption
	limited problem solving

Question 32 (1 point)

A chainsaw company markets its products only in areas with forests. In this case, the segmentation approach used by the company is:

Question 32 options:

	demographic segmentation
	geographic segmentation
	psychographic segmentation
	benefit segmentation
	behavioural segmentation