Question 29 ( 2 points) In the method of developing an IMC budget, companies allocate dollars according to the amounts spent by major competitors. percentage of sales percentage of profit share of market/share of voice objective/task competitive parity Question 30 (2 points) According to the IMC pyramid, comprehension involves communicating enough information about a product and its features to persuade a certain number of people to believe in its value. communicating enough information about a product so that some aware consumers recognize its purpose, image, or position. acquainting people with a company, product, service, and brand. persuading customers to buy multiple units of a company's product. accelerating sales by conducting a variety of sales promotions. Which model, developed by Richard Vaughn, categorized consumer products into four quadrants based on "high involvement" or "low involvement" and "think" or "feel"? Johari window Forming-Storming-Norming-Performing model Six Sigma model FCB grid BCG matrix Question 49 (2 points) In a SWOT analysis, external, environmental factors are represented as strengths. weaknesses. opportunities. objectives. tactics