Question $3$

$0\mathrm{.}5$ pts

The approach to dynamic$-$based segmentation that we discussed in class is called the $$ model, because it captures customers entering the firm's portfolio and expanding over time, even as other customers slowly leave. $$

Customer Lifetime Value $($CLV$)$

Acquisition$-$Expansion$-$Retention $($AER$)$

Customer Relationship Management $($CRM$)$

Brand$-$Offering$-$Relationshp $($BOR$)$