Question $31$

$2\mathrm{.}5$ pts

When a business cycle begins to turn bad, savvy businesses will:

$2$

$$ keep ad spending right where it is$.$

do nothing.

increase ad spending, as it can spur growth and shorten the cycle's downswing.

rely primarily on public service announcements to sell things, as these are free.

cut ad spending as much as possible to save money.