Question 3.

1. Identify up to six criteria for evaluating the attractiveness of markets in StratSim, and weight their importance (weights should add to 100). Criteria Weights Market Size 20 % Market Growth Rate 15 Number of competitors 20 Fit with Strategic Plan & Mission 15 Early Entry Advantage 10 % Ability to Differentiate product 20 Total: 100% 2. Enter up to five market opportunities in the table below (these may be prescribed by your instructor or of your own choosing), and rate them on a scale from 1-10 (low to high) for each of the criteria. Enter the weighted ratings in the table and calculate the total rating for each opportunity. Weighted Market Ratings Criteria Introducing a now which New cost center Expanding inventory capacity Upgrading vehicles Increasing MSRP class. Market Size 10 10 10 7 9 Market Growth Rate 9 10 10 9 10 Number of competitors 9 7 4 9 4 Fit with Strategic Plan/Mission 8 6 5 8 4 Early Entry Advantage 8 7 3 8 3 Ability to Differentiate prod. 9 2 3 9 3 Totals: 53 42 35 50 33 3. Which market is most attractive based on the ratings? Are there any other considerations you will use in your decision