Question $31($Mandatory$)(2$ points$)$

Jeff, who is from Texas, has taken a job in Hong Kong. Last week, he was confronted

with a personnel issue and resolved it by saying, $"$In the United States, you would be

given one warning and then fired for this type of behavior." Jeff did not take into

account that company standards might differ in Hong Kong and the employee was

acting appropriately. Which obstacle to international marketing does this

demonstrate?

collectivism

self$-$reference criterion

tragedy of the commons

individualism

marketing myopia