Question $3(1$ point$)$

From a customer's perspective, value is the ratio of the bundle of benefits a customer receives from an offering compared to the costs incurred by the customer in acquiring that bundle of benefits.

True

False

Question $4(1$ point$)$

A articulates an organization's reason for existence, defines the unique purpose that sets it apart from competitors, and identifies the scope of the company's operations, products, and markets.

mission statement

functional$-$level plan

value chain

marketing strategy

value proposition