QUESTION 3

(10 Marks)

(20 Marks)

(20 Marks)

Load shedding has been an ongoing problem in the retail sector and the political landscape has been

blamed for this by business and political experts. The macro environment seem to be a big contributor

on how Shoprite can do business in the 21st century. Discuss the important macro environmental factors

that need to be taken into consideration as Shoprite expands their retail stores.

For a business to succeed, it needs to carefully scan the environment where it operates. With this being said, discuss FIVE (5) competitor analysis forces that Shoprite may need to analyse as it expands its markets.

QUESTION 4 (20 Marks)

4.1 In order for Shoprite to successfully cater for its customers, market research is of paramount importance.

List and explain the important steps that Shoprite market researchers should follow when searching for information of their potential customers. (12 Marks)

4.2

When doing market research, there are certain procedures that need to be followed. Explain the

ethical issues that Shoprite needs to take into consideration when conducting their research.

(8 Marks)

QUESTION 5 (20 Marks)

5.1

(10 marks) 5.2 Customers are buying want-satisfaction in the form of benefits they expect to receive from the product. List

Shoprite retail stores have different types of products that have various dimensions. Discuss the FIVE

(5) characteristics of an actual product.

these benefits.

(10 marks)