Question: QUESTION 3 [10 marks] Jimmy's Convenience Store is forecasting sales of ice cream tubs and wants to forecast the sales for April. The sales data

QUESTION 3 [10 marks] Jimmy's Convenience Store is forecasting sales of ice cream tubs and wants to forecast the sales for April. The sales data for January to March is shown in the following table. MONTH ACTUAL SALES 3-MONTH MOVING AVERAGE

3.1 Calculate the forecast for April using a 3-month moving average. (5) 3.2 Calculate the forecast for April using exponential smoothing technique if smoothing constant = 0.2

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