Question 3: (1*6 Marks)

Read the statements below and identify which type of analytics each statement requires. (Descriptive Analytics /Predictive Analytics/ Prescriptive Analytics)

Decision	Descriptive Analytics /Predictive Analytics/ Prescriptive Analytics
Which candidate will win the election?
What price for a product will maximize profit?
How much money do I need to save each year to have enough money for retirement?
How many products were sold last year?
What is the best route for the delivery person to drop off packages to minimize the time needed to deliver all the packages?
How many customers do we have and where are they located?

Question 4: Read the scenario below and answer the following questions (2*4 = 8 Marks)

Your best friend, Mariam, has started a highly successful custom T-shirt business from your dorm room. Mariam is an art major, and each week she creates a limited edition T-shirt focusing on the lyrics from up-and-coming indie bands. You, as an MIS major, see the advantages Mariam could reap by porting her business to the Internet. Mariam, as an art major, does not like technology and does not believe she needs it to grow her business.

1. Do you agree or disagree that Mariam needs to compete online? Why or why not. (2 Marks)
2. How can creating an ebusiness benefit Mariam? (2 Marks)
3. What are the challenges Mariam will face as she moves her business to the Internet? (2 Marks)
4. How could Mariam use social media to be more successful? Give two examples (2 Marks)