Question: QUESTION 3 [18 MARKS] Read the case below and answer the questions that follow [18 mark]. The first NZ Pure ice cream was sold in
QUESTION 3 [18 MARKS] Read the case below and answer the questions that follow [18 mark]. The first NZ Pure ice cream was sold in Christchurch, New Zealand in 1984. NZ Pure is now chain of shops situated in nine countries across the world. The ice cream is also available at supermarkets throughout New Zealand and Australia. The business already has production plants in several countries but is now planning to change its growth strategy and move into China Market. The strategy is set up a production plant in China within two years. This is a large investment for NZ Pure. Senior managers are aware that it will have change management issues but have decided on a very short timeline to take advantage of market conditions. It has become evident that several managers will need to move to China for an extended period to set up the factory and train staff. Most managers are unwilling and resistant to this change.
Question.
Evaluate two leadership styles that could be employed to manage the change in the companys strategy. In your answer you should: Explain how the leadership styles would be employed Fully explain the possible positive and negative impacts these leadership styles may have on NZ Pures venture in China Come to a justified conclusion as to which leadership style you feel is more effective
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