QUESTION $3(20$ Marks$)$

For organizations, the development of new business models and competitive advantages through the integration of artificial Intelligence $($AI$)$ in business and IT strategies holds considerable promise. The majority of businesses are finding it difficult To take advantage of the opportunities for value creation while other pioneers are successfully utilizing AI$.$ On the basis of the research methodology of Webster and Watson $(2020),139$ peer$-$reviewed articles were discussed. According to the Literature, the performance advantages, success criteria, and difficulties of adopting AI have been emphasized in prior Research. The results of this review revealed the open issues and topics that call for further research$/$examination in order to Develop AI capabilities and integrate them into business$/$IT strategies in order to enhance various business value streams. Organizations will only succeed in the digital transformation alignment of the present era by precisely adopting And implementing these new, cutting$-$edge technologies. Despite the revolutionary potential advantages that AI capabilities May promote, the resource orchestration, along with governance in this dynamic environment, is still complex enough and

In the early stages of research regarding the strategic implementation of AI in organizations, which is the issue this review Aims to address and, as a result, assist present and future organizations effectively enhance various business value Outcomes.

Introduction

It has become apparent that both socio$-$technical and political$-$economic changes, along with demographic changes, have Swiftly accelerated during the COVID$-19$ pandemic. Modern businesses have had to hone their adaptive capabilities to Manage changing market dynamics and client behaviour under these challenging circumstances. Rapid organization Evolution is made possible by adaptive capabilities, which also act as a basis for organizational change and digital Transformation $[1,2],$ but still lack strategic guidelines in order to keep up with the exponential pace of modern technology $[3].$ Existing businesses use cutting$-$edge technologies to improve and adapt their operations. Artificial intelligence, also Known as the next wave of analytics, is one of those technologies $[4,5].$ The phrase artificial intelligence refers to a wide Range of leading$-$edge analytics, applications, and logic$-$based methods that imitate human behaviour, decision$-$making, and Processes including learning and problem$-$solving $[6,7].$ However, as part of the digital transformation, AI technologies give Businesses several chances to transform their operations across numerous sectors $[8].$ Examples include applying AI driven decision making to loan, credit, or sales forecasts $[9,10].$ Additionally, AI can provide significant benefits by Automating formerly manual procedures $[11]$ and enabling enhanced processes where humans and AI collaborate in a Positive way $[12].$

Based on the article above, assume you have been hired as a data engineer of a large Fast$-$Moving Consumer Goods $($FMCG$)$ company seeking to incorporate prescriptive and predictive data analytics capabilities within their warehousing and distribution processes. Provide a detailed report of an integrated big data strategy for the company. In your answer evaluate the integration of prescriptive and predictive data analytics capabilities into the existing business intelligence capabilities within the company,

and assess the benefits. D i s p l a y comprehensive detailed understanding of the concept

of Big Data and must be able to detail a Big Data strategy. References required, no blogs, can add hyperlinks that take the reader to the actual source. Minimum of $3$ references to support your views